• Peter Fader,
• 31 Mar, 2020

Don’t agree? Maybe you feel all customers should be treated the same. Well, think about all of those loyalty programs you’re a part of and how frequently you pop into your favorite barbecue joint or nail spa expecting to be rewarded for your loyal patronage. In fact, because you go so often, you might even feel a sense of “entitlement” to exclusive deals and expect a bit of preferential treatment.
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